Unprecedented media interest in Islamic Relief bus campaign
Following an initial article in The Sunday Times on May 8, our forthcoming Ramadan campaign has been picked up by a wide range of major media outlets including Metro, The Independent, Daily Mail, The Sun, Mirror and Huffington Post.
Even before Ramadan starts, the campaign has created major talking points on local radio and social media, and was even the top trending topic on Facebook.
England cricket star Moeen Ali has given us his backing. “This is a great way to get people talking about the meaning of Ramadan,” he says, “a special month that’s not only about fasting but also about spiritual reflection and giving to those less fortunate. I hope it will encourage debate and increase understanding.”
Our primary aim is to raise funds for Islamic Relief’s work in 33 countries around the world, to lift families out of poverty and assist millions of people affected by conflict and natural disasters. But we also hope to highlight the huge and often unappreciated generosity of British Muslims.
Imran Madden, our UK Director, explains: “This is a fundraising campaign first and foremost but I’d also like us to challenge the negative climate around international aid and the Muslim community in this country.
“How many people appreciate that international aid has helped halve the number of people living in extreme poverty in the past 15 years? Who realises that British Muslims donate over £100 million to international aid charities in Ramadan alone?
“Our advertising will heavily feature the word ‘SubhanAllah’, which means ‘Glory to God’. We want to celebrate and give thanks for the progress made in the fight against poverty, and the opportunity that Ramadan provides to give generously in support of people in need.”