Islamic Relief was named winner of the Marketing Campaign of the Year award at the prestigious Third Sector Excellence Awards. The award recognised the successful marketing of the Ramadan 2018 campaign carrying the tagline “For the Love of Allah”.
The 2019 Third Sector Award winners were announced on Thursday 19 September at a sold out event at Marriott Grosvenor Square. The night was a fitting celebration of the amazing work being done across the charity sector.
Islamic Relief’s Ramadan Campaign of 2018 reached out to both the Muslim and wider community to explain the work the charity does. The theme drew on the spirituality of Muslims during the holiest time of the year in the Islamic calendar using a bold tagline “For the love of Allah”.
The campaign also intended to raise awareness amongst the wider community to highlight why the international charity does its life-saving work and dispel some of the negative stereotypes associated with Muslims. Islamic Relief’s award-winning campaign exceeded its fundraising target and acquired almost 20,000 new donors during the holy month.
As part of the campaign, the charity also produced a ‘tongue-in-cheek’ type video to engage with donors and the wider public. It aimed to use humour to highlight the risks and challenges of delivering aid in some of the toughest parts of the world. The campaign also showed the positive connection between Muslims and being generous during the holiest month.
Third Sector Awards Judge, Devia Gurjar said:
“We chose Islamic Relief UK as the winner of the Marketing Campaign of the Year as it’s a brilliant campaign that uses humour to tackle quite a difficult topic, which we thought was really innovative and really useful. The results speak for themselves. They managed to attract almost 20,000 new supporters, which is phenomenal in this day and age. They’ve done a really great job at tackling something difficult.”
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For further information, please contact: Sultan Ahmed, Senior Press Officer at Islamic Relief UK, on 07471 033 566, or email firstname.lastname@example.org
Notes to editor
About Islamic Relief
Islamic Relief is a faith-inspired, development and humanitarian agency working to transform and save the lives of some of the most vulnerable people in over 40 countries. Islamic Relief assists people according to need and does not discriminate in any way.
About the Third Sector Excellence Awards
One of Third Sector’s most important missions – and passions – is to recognise the achievements of charities and provide a platform to further educate the sector. The Third Sector Awards are a great opportunity for charities, not-for-profits and voluntary organisations of all sizes to celebrate their work and the real difference they make to society.