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Islamic Relief UK launches its Ramadan appeal, with match funding from the UK Government

  • Islamic Relief UK launches its Ramadan appeal
  • The UK Government will match £2m of the total raised to support the Charity’s work in Ethiopia
  • Islamic Relief asks “Can you be 5:32?”

As Muslims around the world prepare to observe the holy month of Ramadan in May, Islamic Relief UK is launching its Ramadan Appeal this week to support those who face a daily fight for survival due to poverty, famine, disasters and conflict.

This year the UK Government will match £2m of the total raised for the appeal.  While the money raised from the public will help people in over 30 countries, including Syria, Yemen and Pakistan, money from the UK Government will fund Islamic Relief’s work to support people in Ethiopia to access life-saving water.

Islamic Relief was founded 35 years ago this year, in response to the devastating famine in Ethiopia. While there have been improvements in the lives of vulnerable people all over the world since that time – thanks in part to the work of charities and governments alike – climate change means that the frequency and severity of droughts is increasing. The people who suffer most are those who rely on the land to make a living.

Tufail Hussain, Interim Director of Islamic Relief UK, says:

“Islamic Relief has developed innovative solutions for the age-old problem of drought. We all remember the shocking famine of Ethiopia in 1984 and never want to see those kinds of images again. We are grateful that the UK Government is supporting our Ramadan appeal so that together we can help farmers prepare for drought in Ethiopia.”

When drought hits, the health of livestock deteriorates, exposing them to disease and ill health. The lower price for a sick and weak animal means that farmers have less money to buy food. Water sources dry up and farmers need to travel further and further in search of water for both livestock and their families.

Islamic Relief’s innovative project in the Somali region of Ethiopia will benefit nearly 20,000 people through a livestock insurance and technology programme. Farmers will pay an insurance premium during the wet season when they can afford to do so. If the insurance is triggered as a result of low pasture and water, funds will be released so farmers can buy fodder for their livestock.

Providing water during times of drought in Ethiopia is essential for farmers and their families. Credit: Islamic Relief UK


Drones and satellites will be used to map pasture and water sources, then images sent to farmers on their mobile phones, so they know where to get water in times of scarcity. Community members will be trained how to protect their livestock from illness; and dams will be constructed in order to provide water to drought-affected communities.

Penny Mordaunt MP, Former Secretary of State for the Department for International Development (DFID), said:

“This innovative UK Aid Match partnership with Islamic Relief will mean thousands of farmers in Ethiopia will not need to walk for miles to find water during devastating droughts.

“UK aid will double every pound the British public donates to the Ramadan Appeal, meaning their generosity will go twice as far.”

A mock-up of one of the buses displaying an advert for Islamic Relief UK’s Ramadan appeal. Credit: Islamic Relief UK


This year, the Charity’s Ramadan Appeal will feature ads on buses, bus shelters, tubes and billboards around the country asking the public “Can you be 5:32?” This refers to verse 5:32 of the Qur’an that says, ‘Whoever saved a life, it would be as if they saved the life of all mankind.’

Islamic Relief is asking people to be inspired by the verse in order to help save lives around the world.




For more information please contact:

  • Emily Wight, Senior Media Officer, on 0207 5933 257 or 07710 389 316, or email [email protected]


Notes for Editors

  • This year, donate to our Ramadan Appeal and the UK Government will match £2m of the funds raised. Your donation could feed a malnourished baby in Yemen, care for an orphan in Pakistan, protect a family in war-torn Syria or send relief to any of the 30 countries we support.  Match funding from the UK Government will help us provide life-saving water in Ethiopia.
  • To support our Ramadan Appeal please click here
  • Islamic Relief is an international aid and development charity that aims to alleviate the suffering of the world’s poorest people in more than 30 countries, mainly in Africa, Asia and the Middle East. As well as responding to disasters and emergencies, Islamic Relief promotes sustainable economic and social development by working with local communities – regardless of race, religion or gender.
  • About UK Aid MatchFrom 15 April to 30 June 2019 the UK Government will match £2m of the total raised for Islamic Relief’s Ramadan Appeal.This is thanks to UK Aid Match, which provides opportunities for the UK public to engage with international development issues and have a say in how UK aid is spent, whilst boosting the impact of the very best charity projects to reach the poorest people in developing countries.  In five years, UK Aid Match has supported 42 charities, running projects in 27 countries. Projects are expected to benefit more than 25 million of the world’s poorest people.  For more information on Islamic Relief and UK Aid Match visit  For more information on UK Aid Match visit

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